This guide covers four key areas
1. Getting friendly with online marketing
This chapter explores the importance of online marketing activities such as search engine optimisation (SEO), search engine marketing (SEM) and email marketing.
2. Using inbound marketing
In this chapter, you'll learn about the impact of content marketing and social media, including which social media networks are right for your business.
3. Building partnerships and collaborations
Find out why forming connections with businesses related to your industry can be a useful way to tap into a new audience in this chapter.
4. Raising your profile
In this chapter, find out how to raise your personal profile effectively and boost the recognition of your business.