Business guide to Coronavirus

How to generate leads during COVID-19

The coronavirus threat has permeated every corner of our lives and businesses are already feeling the impacts. While there’s a lot of uncertainty about the future, one thing is becoming clearer: businesses that are unable to adapt are unlikely to survive this challenging time.

As the country is short of a national lockdown, many businesses can’t afford to continue trading at their brick-and-mortar locations and attract foot traffic. As a result, many are looking for new ways to generate leads online in order to keep their operations going. Here’s how you can do just that. 

1. Get online 

If your business doesn’t have an online presence, now is definitely the time. A professional-looking website is the best way to showcase your business, without advertising or external influences. 

Many website services also offer e-commerce plug-ins, so be sure to funnel customers towards your main call to action, like asking them to add items to their cart. 

2. Get social 

Love it or hate it, social media is perhaps the single most influential tool at our disposal right now and should be included in any marketing strategy for any business, large or small. Pick the platforms your audience uses the most, start building out your profiles and populate them with content in order to reach people.

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3. Embrace email marketing

Your current clients are your best source of repeat business and referrals, so show them some love by keeping them in the loop about your business and plans for the coming weeks and months. It’s also a good idea to share any promotions and ask them to refer your services to people they know. 

4. Network 

Networking while self-isolating is still very much possible. In fact, virtual networking events are likely to be more crowded than ever and hosts don’t even have to worry about catering. Again, do some research as to where you’re most likely to find your clientele and follow suit. For example, if you’re selling insurance to small businesses, then look for small business groups on, for example, social media and other networking platforms. 

5. Flaunt your expertise 

Now is the time to come out swinging with what you do best, as you’re likely to encounter your biggest online audience to date. Whether you prefer IGTV, YouTube, LinkedIn or other platforms, consider sharing your expertise on current topics online. This can help you establish yourself as a thought leader in your field, which can lead to more people seeking you out for advice and consider your business offering. 

In times like these, it’s easy to get discouraged, however, with the right mindset, self-isolation may present itself as an opportunity for your business. 

To learn more about how to prepare your business during times like these, visit our free online guide