3. Look your best
It’s a no-brainer that dressing the part is just as important for a virtual pitch as it is for an in-person meeting. But when it comes to delivering a professional online presentation, there’s more to consider than what you’re wearing.
Positioning your camera at eye level and looking at the camera when you speak (not at yourself) means people aren’t going to get an unflattering look of you. Plus, it gives attendees the impression you’re looking directly at them and it helps to facilitate eye contact.
Placing the brightest light source in the room – a window or light – behind your camera will help improve the quality of your video and ensure you look clear and pixel-free. And if you don’t want everyone to see your messy home office, using a digital background can create a professional vibe. Even better, why not customise a virtual background for your brand.
4. Win the virtual room
Virtual interactions can feel awkward and it can be tempting to get straight to the pitch, but the usual meeting conventions still apply. Start with introductions and a little small talk. With most people working from home, feeling connected matters more than ever.
When it’s time to deliver your pitch, speak clearly, leave lots of pauses and expect regular requests for clarification. It can be harder to voice a query when you’re meeting virtually, so go slowly and provide breaks for questions. If you’re delivering your pitch with a colleague, having a plan for who will speak and when will help avoid both of you speaking at once.
Above all, remember that even though you’re speaking to a screen, you’re communicating with real people in real-time. Connection and collaboration are the goals.
To learn more about running your business in the virtual world, visit our resource centre.