Managing people

Motivating staff in a struggling business

Business performance and staff morale are entwined and are dramatically impacted when things are tough for your business. When there is a necessity to make staff redundant, reduce incentives, freeze salaries, freeze hiring and require staff to work longer hours, employees lose confidence. This is highly detrimental to business performance. It‘s important to know what can drive positive results and change to help your business thrive.

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Michael Derin

CEO, The Azure Group

Michael has over 25 years experience as a qualified Chartered Accountant within the business and commercial sectors. Michael works across our Technology, Corporate Advisory and CFO operations, managing highly complex projects to success.

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