Steps for developing a business website
1. Develop a sitemap
Cluster your compilation of questions, content and topics into groups to form specific pages and name that page. Once you’ve a set of pages, determine how the pages could be grouped together – this will start to form the navigation of your website. Your FAQs written on post-it notes can be useful when creating a sitemap.
2. Choose your domain name
Usually, this will be yourbusinessname.com.au. If the .com is available it makes sense to grab that, too. If your ideal domain name is taken, you may be able to buy it off the owner by contacting them directly. You can find a domain owner’s contact details by using the WHOIS lookup directory. Alternatively, consider using a different domain name extension like .net or .online.
3. Choose your web hosting service
It’s probably advisable for your web designer to decide this. Consider whether they are an Australian host, what security measures they have in place, what’s their support like, and how fast are their servers.
4. Choose the platform
If you use a common, easy-to-use platform like WordPress or Magento, even if your web designer leaves, someone new will know how to use the system and you won’t have to start from scratch.
5. Decide on the look and feel
Think about your brand identity and how best to convey it. How would you like to be perceived? Professional or funny? Affordable or prestige? Write down about 10 words to give you some guidelines for how your website should look and feel.