What is a vision statement?
A vision statement outlines what a company wants to be in the future. It focuses on the future and is a source of inspiration and motivation. Often it describes not just the future of your organisation but the future of your industry.
It should answer the following questions:
Effective vision statement examples should:
be clear and unambiguous
paint a compelling and bright picture
use memorable and engaging language
have realistic and achievable aspirations
align with your values and culture
- have clear timelines for achieving any goal or objective.
Mission and vision statement examples
Here are a few examples to demonstrate the difference between mission and vision statements:
Mission: ‘To accelerate the world’s transition to sustainable energy.’
Vision: ‘To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.’
Mission: ‘To connect the world’s professionals to make them more productive and successful.’
Vision: ‘To create economic opportunity for every member of the global workforce.’
Mission: ‘Uber’s mission is to bring transportation — for everyone, everywhere.’
Vision: ‘Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.’