Your business is coasting along. You have stock – check, a website – functional, a loyal following – albeit small. You believe your product is a game changer and you’re striving for entrepreneurial success, but you also know there’s a missing link. A foundation that has the potential to make a good business, grand. Strategic direction is the magic ingredient to help transform your business.
In this case study we look at how the Entrepreneurs’ Programme helped a business with a strategic plan to promote growth in tough times.
A recipe for success
For naturopath and nutritionist Anna Mitsios, a medical condition was the catalyst to creating her business Edible Skincare Australia. A range of toxin-free beauty and personal care items that are safe enough to eat.
While working in a fertility clinic, Anna noticed the impact toxins, fragrances and preservatives were having on her clients. In recommending dietary and lifestyle changes, and with her own health at stake, she took a leaf out of her own book.
Anna discovered a gap in the market for toxin-free products to help support good health and wellbeing. “We use about 500 chemicals on our skin everyday …I was fed up with the lack of skincare that was safe and clean, especially for pregnant women,” she said.
Edible Skincare Australia is unique and the first of its kind in Australia. “I made it my mission to create the products myself,” Anna said. The products are carefully crafted with sustainable therapeutic botanicals and exotic Australian ingredients. The range is Australian-made, supporting the local economy with productivity and employment. Anna’s startup story is similar to those of many entrepreneurs. The business was founded in her mother’s kitchen. Her journey began in 2014 and has been somewhat of an experiment where science meets business.
As an Entrepreneurs’ Programme delivery partner, Business Australia has supported Anna to enjoy the fruits of her labour. In 2020 Anna successfully extended her product range with the launch of ingestibles for liver support.