Making more effective strategic decisions
Market research is not just for large companies. Different methods of market research can help to identify your target consumer, determine what they think about your ideas, products or brand, and gather insights and examples to help you target the right market.
This information will help enable you to make smart and strategic business decisions. Effective research can also provide invaluable information on your competitors’ products and services.
Consumers' motivations and behaviours change over time, so keep up with contemporary tastes and trends.
How market research can help your business depends on what business you're in and what you need to find out. Whether you’re starting a business or running a large company, it can help you:
identify your target audience
ascertain the size of the market
identify your competition
determine how well you are positioned.
When you’re looking in to how to conduct market research, there are two ways to go about it. You can conduct your own desk research for general insights, or employ professional market researchers to gain specific intelligence from your target market. Bear in mind that these come with an extra cost.