It’s so important that, according to this Hubspot report, 53% of all businesses say content creation is one of their top marketing priorities.
But how does content marketing impact consumer decision-making and sales? Learn the content marketing basics here, from how to create a content marketing strategy to the types of content you can create.
How content marketing works
Content marketing is about creating, publishing and distributing a variety of content that answers your audience’s questions. Rather than creating ads, content marketing is about providing genuine value by helping your audience solve a problem. Doing so builds trust and a connection with an audience, which in turn drives sales.
So how effective is content marketing? Content marketing actually plays a key role in building brand awareness and reputation, increasing traffic, and generating leads and sales.
When you create high-quality content that addresses a need, it improves your brand reputation and builds trust.
Your business becomes the ‘go to’ authority in your field, and your audience is more likely to trust your advice and recommendations in future.
At the same time, you can include a call-to-action for your product in your content. This might direct your audience to download a free trial, browse your products, or contact your business for more information. This in turn can help generate leads, which can convert into sales in the future.
Finally, a strong content marketing strategy can dramatically improve your website traffic. Great content can be shared anywhere, including on social media and on other websites. When you invest in good content, people will help you in distributing content — which can drive more traffic back to your business.