AR as the new reality
The Facebook Spark AR Studio is becoming the hottest trend on the platform, with over a billion views on the AR effects posted by more than 150 accounts. In total, it has been used by half a million users across both Facebook and Instagram.
Depending on the size of your marketing budget, you can jump on this trend in several ways. In a more sales-focused approach, you can allow users to try a makeup product, a piece of jewellery, a clothing item, give virtual tours, or provide 360-degree views of items or locations.
Bear in mind that your AR world needs to be flawless and exciting in order to draw users in, so there will be no semi-committing to the tactic. If you want to do AR right, you truly need to perfect it.
This also might be one of the more costly marketing ventures on the platform, so it might not suit your marketing budget. Don’t worry if you can’t afford a personalised AR experience just yet, there are other more affordable trends to try.
With Facebook launching their own smart glasses in 2021, AR is only going to get bigger on the platform, so bear that in mind when choosing to invest (or not invest) in this particular trend.