Promoting your business

How can social media help raise brand awareness during
COVID-19

To support businesses during the pandemic, some social media platforms have launched initiatives to
help businesses get back on their feet.

If you’re looking for new solutions to help your business bounce back from COVID-19, take a look at how social media initiatives are supporting businesses in Australia.

Facebook: Shops

Facebook is one of the most popular tools for boosting brand awareness in the social sphere, as it allows businesses to keep in touch with a broad spectrum of audiences and quickly target specific demographics. In May this year, they stepped up their COVID-19 business support by launching Shops.

This new feature allows businesses to sell their products directly on the platform or via their website. By helping businesses use Facebook as a digital marketplace for free, they have cut the steps to conversion to help boost businesses’ sales and allow them to reach more customers.

Facebook has also created a resource hub to support those businesses affected by the pandemic. The free hub compiles toolkits and guides as well as free templates to help support businesses with their COVID-19 messaging using the platform.

Instagram: Support small business

Since Instagram is part of the Facebook conglomerate, it’s no surprise it quickly followed suit when it came to supporting businesses during the pandemic.

If you use Instagram, chances are you’ve already encountered the ‘support small business’ sticker people have been using to give businesses shout-outs and to share content with their community through the Stories feature.

The sticker allows businesses to connect with people who might be interested in them and lends itself to peer-to-peer recommendations, which can be very valuable right now.

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TikTok: Back to Business

Though it’s not a social media platform in the traditional sense, short-form mobile video app TikTok has made sensational strides since the start of the pandemic, surpassing 2 billion global downloads across iOS and Android devices over the past few months. On the back of this success, they have launched Ads Manager, providing small businesses with a range of creative tools to help them reach new audiences and increase their brand awareness on the app.

They’re also giving away US$100 million in ad credit to small businesses. Their Back to Business program offers two ways of helping small businesses bounce back from the economic downturn caused by COVID-19. Not only will eligible businesses receive a one-time credit of US$300 to spend on Ads Manager, but TikTok is also offering to match any additional spending up to US$2,000, meaning your business could be eligible for a total of US$2,300 in credits.

Is your business making the most of social media?

COVID-19 hasn’t been easy for Australian small businesses, but there are initiatives dedicated to helping your business get back on its feet. You could benefit from exploring how to make the most of your social media presence.

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Business Australia has a range of resources for your business. Get support managing your employees, reducing your business costs, accessing business funding, and marketing your business. 

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