Facebook is one of the most popular tools for boosting brand awareness in the social sphere, as it allows businesses to keep in touch with a broad spectrum of audiences and quickly target specific demographics. In May this year, they stepped up their COVID-19 business support by launching Shops.
This new feature allows businesses to sell their products directly on the platform or via their website. By helping businesses use Facebook as a digital marketplace for free, they have cut the steps to conversion to help boost businesses’ sales and allow them to reach more customers.
Facebook has also created a resource hub to support those businesses affected by the pandemic. The free hub compiles toolkits and guides as well as free templates to help support businesses with their COVID-19 messaging using the platform.
Instagram: Support small business
Since Instagram is part of the Facebook conglomerate, it’s no surprise it quickly followed suit when it came to supporting businesses during the pandemic.
If you use Instagram, chances are you’ve already encountered the ‘support small business’ sticker people have been using to give businesses shout-outs and to share content with their community through the Stories feature.
The sticker allows businesses to connect with people who might be interested in them and lends itself to peer-to-peer recommendations, which can be very valuable right now.