CRAFTING A PURPOSE STATEMENT
One of my favourite purpose statements comes from Cochlear, which aims “to help people hear and be heard”. Another is from the junior mining company, EQ Resources, which re-processes mining waste for strategic metals with the purpose of “resourcing the new economy for a better tomorrow”.
As a service provider myself, I’m helping executives and leaders “develop profitable businesses that support the lives of people and the planet.” Size of the organisation doesn’t matter when it comes to purpose.
When crafting or reviewing your own purpose statement, I suggest you first ensure that it conveys a benefit to society and then check that it inspires employees, resonates with customers and has the right scope in terms of what you do and don’t want to do.