For anyone interested in starting a business, what would you say is the biggest opportunity for startups today?
Technology has created so many new ways to have a business. You don’t need to have a lot of money to invest in bricks and mortar, you can create a successful business by establishing an ecommerce platform, a software as a service (SaaS) solution, or an artificial intelligence (AI) product.
It’s also transformed the way we work with countless tools that make doing business so much easier, whether it’s having access to secure payment gateways to extend your business into the online space or logistics. There’s so much technology that really liberates you in terms of how you operate and grow your business.
Of course, keeping up with it can be a challenge. A lot of people struggle with the technology side unless they’re software engineers or developers. But it’s a challenge that can be overcome, either through aligning yourself with someone who has that expertise or just by doing your research.
Since launching in 2011, Fishburners has been a springboard for more than 2,000 startups, including household names like Car Next Door. With her enthusiasm for entrepreneurship, Nicole is excited about helping the burgeoning community further expand its reach and impact and potentially enabling Australia’s next big thing.