You’ve got to be in it to win it
Reports vary, but somewhere between 72%, 87% and 98% of companies worldwide now have a presence on social media sites. If you aren’t using Facebook, Twitter, Youtube, Pinterest and other popular sites, you’re in the minority.
More importantly your competitors are harnessing the most commonly used social media strategies, and benefiting from them. They’re participating with quality content and interesting discussion, raising and leveraging their brand presence, increasing their reach, and connecting and engaging with a wide range of customers.
And customers feel a stronger connection to a business and its services by interacting through social media.
This is what you are missing out on if you aren’t social media savvy.
However, participating in social media channels must be planned, managed and targeted. Instead of casting your net indiscriminately, any social media undertaken in your business should be a process that you’ve weaved into your content and social media marketing.
A clearly defined strategy enables all staff to know how, when and what business content to communicate, and what channels are appropriate to use.
It is only in this way that you’ll create more meaningful and long-lasting customer relationships and cultivate customer advocates, ultimately building your customer loyalty. In addition, you’ll also gain valuable insights into your customers and what they need and want.