Flow Athletic: Around the world with social
Despite being in business since 2013, until this year it never crossed Sydney-based gym owner Ben Lucas's mind to offer online classes.
When forced to shutter Flow Athletic's doors in March during lockdown, Lucas and his business partner thought about how they could continue to service their 1,000 members and keep 17 trainers employed.
"When it all went down with the shutdown, we said our two most important values are that our staff are paid the full rate the whole time until we either go broke or things turn around, and that we find a way to service our clients with world-class health and fitness," Lucas explains.
Within 24 hours, they had a weekly schedule of 65 adapted-for-home yoga, strength, spin and Pilates online classes. They lent out 50 bikes and rented another 50 so members could continue to attend spin classes from the comfort of their own homes.
"Within 24 hours of closing, we had a full online operation," he says.
Driving sign-ups to online classes via social media advertising on Facebook and Instagram, Lucas suddenly found himself with Australia-wide and international clients.
"We were able to expand our reach of clientele to all over Australia, plus we had clients in London, New York, Los Angeles, Singapore and Hong Kong who joined the live streams,” he says.