Masterclass

How to get your marketing working harder in 2021

18 February 2021

Marketing is a key driver of business and, in 2021, more vital than ever. But it can be hard to know how to get the most bang for your buck. Together with Business Chicks, we're bringing you experts from Facebook, Google, LinkedIn, HubSpot and award-winning creative genius Ant Melder to help decipher the big questions. 

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Whether you’re growing your business or working for someone else, or you’re a marketing newbie or seasoned player – we guarantee you’ll walk away with insights to help your sales soar in 2021.

In this free masterclass you’ll learn:

  • How to identify the right advertising channel(s) for your business
  • How much you should invest in building a brand or converting sales – and how to make every dollar count
  • The Aussie brands that get it right and what we can learn from them
  • How to make your advertising integrate effectively between social and search
  • What the biggest challenges and trends are in digital advertising right now
  • How to make your creative cut through the clutter

 

Liam Lucas

Facebook (Global Business Group, Professional Services Lead, Australia and New Zealand)

Liam is a passionate leader with global experience and a burning desire to better the businesses and people he works with. At Facebook, he is one of the SMB team leads looking after businesses in professional services, travel, auto, and education.

Tabitha Bertron

Google Customer Solutions (Head of Mid-Market Sales AUNZ)

Tabitha is Head of Mid-Market, Google Customer Solutions across Australia and New Zealand. For the last 10 years, Tabitha was based in New York and San Francisco working in tech, across various roles from leading LinkedIn’s North American pre-sales media business.

Amy Mills

LinkedIn (Director of Online Sales ANZ)

Amy is focused on scaling LinkedIn’s marketing offering across Australia and NZ. Most recently Amy was been responsible for launching LinkedIn’s New Business, Mid-Market and SMB segments for their marketing solutions division. Amy has 15 years of experience working for global media and tech.

Kat Warboys

HubSpot (Head of Marketing ANZ)

Kat is responsible for growing HubSpot’s business in Australia and New Zealand, managing everything from demand generation to sales enablement and customer advocacy. With over 8 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisation

Ant Melder

Creative Partner at independent creative agency Coffee Cocoa Gunpowder

Prior to Cocogun, Ant held creative leadership roles at world-class agencies on both hemispheres, including Saatchi & Saatchi London, Iris London, M&C Saatchi in both London and Sydney, DDB Sydney and Host/Havas Sydney.

The statements, analysis, opinions and conclusions expressed in this Webinar presentation and any related written materials (collectively, the Webinar Materials) do not necessarily represent the views of Business Australia. Business Australia expressly disclaims any and all liability arising from or in connection with the access to, participation in, or use of the Webinar Materials by you or any other person. Any advice provided as part of the Webinar Materials will be general business advice and will not constitute financial, legal, taxation, accounting or insolvency advice. Any advice will not take into account your personal objectives, financial situation or specific needs. Before acting on any advice, you should consider the appropriateness of the advice having regard to its objectives, financial situation and needs. Before making any decision, it is important for you to consider these matters and to seek appropriate financial, legal, taxation, accounting and other professional advice.