Good Times Pilates on stretching and moving into a new venture
In this episode of The Company We Keep we meet the founder of a fitness enterprise offering something a little different amidst a crowded market. Good Times Pilates offers what its founder, Cat Webb refers to as a 'no BS’ approach to pilates.
Cat has had to bend and stretch her way around more than a few small business curveballs. Hear about what it takes to start your own fitness business, how to build a client base physically and remotely and when and what to outsource. This chat might be just what you need to hear to get your business in tip-top shape.
Even though Cat came to the industry in her late 20s she was still able to draw on the expertise she gained in other fields she’d worked in like interior design and retail. Those were not wasted years as that knowledge now informs how her studio looks, feels and even smells.
Her lack of skin in the game is actually an asset: "I did work in retail, but prior to that also worked in account management for wholesale management for about five years. I kind of had a business experience in that I'd seen it through that.
"I understood how to do spreadsheets and all the boring stuff to me. The numbers stuff to me is not my main interest, but I understood how it worked and how important it was."
Cat had no intention of starting her own business until her parents put the idea in her head: "It was actually my dad's idea to start a business. I was living with them at the time and I'd been teaching Pilates for maybe two-and-a-half years, and to him that was the logical next step was to own a business.
"For me, I had imposter syndrome, I still felt very new and I wasn't good enough to be doing something like that. His version was like, 'Why wouldn't you do this?' From there, it took me a year with a lot of help from my parents to help find a location."
She says she has fresh eyes on what her kind of customer wants from fitness. She rides shotgun with her members to embolden them while turning her back on an overbearing 'gung ho' approach.