Search engine marketing
To further boost your website ranking and visitor count, you can use search engine marketing, for example, cost per click (CPC) and search engine optimisation (SEO):
Cost per click: Services such as Google Ads place your site at the top of the results for search engine queries relating to your keywords. You pay based on results, meaning per clicks on your ad.
Google provides a tool to show costs versus results and you can set a budget, which could start as low as $10 per month. However, some keywords in your industry may be more competitive than others, which can vary your cost.
Organic SEO: Based on relevance to the keyword, good SEO can help your website rank higher on search engines like Google. You can increase relevance by using appropriate keywords, ensuring your content is high quality and updating your site regularly.
You can DIY at no cost or pay a specialist SEO marketing company to do the job for you. Depending on your requirements, this could start from around $500 per month.